Performance Report
Sparks
Electric
Google Ads  ·  May → June 2026
Prepared by
Multi Locate Digital
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The Headline
27
phone calls so far this month
vs. 21 calls in all of May  ·  8 days still to go
What Moved

Three numbers, all going
the right direction.

Phone calls (so far)
27
↑ 29%
Was 21 in all of May
Cost per call
$42
↓ 41%
Was $71 in May
Daily call pace
1.23/day
↑ 81%
Was 0.68/day in May
What Changed

Aggressive search
term optimization.

We went through your search terms with a hard eye and filtered out the queries that were burning budget without booking work.

The clicks you're paying for now are coming from people closer to picking up the phone. Lower waste, sharper targeting, real savings.

Quality Signal
Click-to-call rate
25%
↑ 66% Was 15% in May

1 in 4 clicks now turns into a phone call. The clicks we're paying for are coming from people ready to hire, not just browse.

On Pace For

More leads.
Same budget.

Projected calls
~37
May calls
21
Projected spend
~$1,555
May spend
$1,500
Extra calls
+16
Based on June 1–22 daily pace projected through month end. About 16 more calls than May at essentially the same spend. Every extra call is nearly free.
What's Next

Keep the
momentum going.

We'll continue daily search term review and lean harder into the keywords that are converting. The trend is moving the right way and we want to widen the lead.

Prepared by
MLD
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